Welcome to Red Fish Media

We are the ultimate web design and SEO professionals you can rely on.

Finding An Ethical SEO Specialist in Sydney

seo in SydneySeo, popularly known as SEO, is a technique that enhances a site in order to make it extremely search-engine-friendly. SEO can be performed at the programming along with at the content end– the programming aspect of SEO tunes the site to the requirements of the most recent search engines algorithms, while the content aspect of SEO includes tactically embedding popular keywords in the site content. There are other techniques too– e.g., link building, article submission and directory submission.

If you want your site to register its presence in the competitive world of Web, you‘ve got to turn to SEO techniques. Otherwise, a site fails to get noticed among countless them. But the problem is that there are numerous dishonest attire out there who promise you great SEO, but all they do to get your site a high page rank on the results page is employ a range of dishonest techniques (the so called black-hat techniques) to trick the search engines. If caught by search engines, your site can be blacklisted and banned for embracing dishonest SEO techniques. It is, therefore, absolutely crucial that a site owner works along with an ethical SEO specialist, and here’s how you need to pick one.

Guide To Selecting An Ethical SEO Specialist

The Web has made the world a smaller sized place and a site owner can work with SEO consultants based in any part of the world– there are numerous SEO consultants’ websites all over the Web, and locating one is not all that challenging a task. And here’s how you need to pick one:

1. If the SEO specialist is a professional, then he needs to be accredited by numerous reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO specialist has more accreditations, well, the more the merrier. A certified SEO expert is ethical by default– ethics are inbuilt into their work code.

2. He needs to have an outstanding lineup of clients who speak highly of him. And he needs to not be hesitant to offer a few references.

3. If the SEO specialist is expert and ethical then it immediately follows he will have a successful performance history. So, go on and examine the websites he has performed SEO on, and examine if they rank high up on search engines results pages.

4. The SEO specialist needs to be flexible and he needs to offer services such as site analysis, content writing, keyword research, link building, SEO and, naturally, sufficient reporting back to the customer.

5. The SEO specialist need to have a tidy performance history, in the sense that he need to never ever have been blacklisted for embracing dishonest SEO techniques. Such techniques include spamming search engines, trading links with websites that become part of link farms, or cloaking, which means covering keywords with the very same color as the site’s background and stuffing a great deal of them on all the pages. You can discover if the SEO specialist has resorted to dubious means by running a look at him on search engines and on message boards. Plus, you can always talk to his references too.

That was a small guide on how to tackle choosing an ethical SEO specialist. True, finding an ethical SEO specialist will take a bit of time and effort, but it is well worth it. Because a dishonest SEO specialist can eliminate a site, while an ethical specialist can help you build your fortune.

Get in touch!