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Search engine optimization, widely called SEO, is a technique that optimizes a site in order to make it very search-engine-friendly. SEO can be carried out at the programming along with at the content end– the programming aspect of SEO tunes the site to the requirements of the current search engines algorithms, while the content aspect of SEO includes strategically embedding in-demand keywords in the site content. There are other techniques as well– e.g., link building, post submission and directory site submission.
If you want your site to register its existence in the competitive world of Web, you have actually got to turn to SEO strategies. Otherwise, a site stops working to get discovered amongst millions of them. But the bad news is that there are numerous unethical outfits out there who guarantee you fantastic SEO, but all they do to get your site a high page rank on the results page is use a range of unethical strategies (the so called black-hat strategies) to trick the search engines. If captured by search engines, your site can be blacklisted and prohibited for adopting unethical SEO strategies. It is, for that reason, definitely important that a site owner works in addition to an ethical SEO specialist, and here’s how you must pick one.
The Web has made the world a smaller place and a site owner can work with SEO experts based in any part of the world– there are numerous SEO experts’ websites all over the Web, and tracking down one is not all that challenging a task. And here’s how you must pick one:
1. If the SEO specialist is an expert, then he should be recognized by numerous reputed companies such as Google AdWords, Web CEO University, and SEO Pros. If the SEO specialist has more accreditations, well, the more the merrier. A certified SEO specialist is ethical by default– principles are integrated into their work code.
2. He should have a remarkable roster of customers who speak highly of him. And he should not be hesitant to offer a couple of references.
3. If the SEO specialist is expert and ethical then it automatically follows he will have a successful track record. So, go ahead and examine the websites he has carried out SEO on, and examine if they rank high up on search engines results pages.
4. The SEO specialist needs to be flexible and he should offer services such as site analysis, content writing, keyword research, link building, SEO and, of course, appropriate reporting back to the customer.
5. The SEO specialist must have a tidy track record, in the sense that he must never have been blacklisted for adopting unethical SEO strategies. Such strategies include spamming search engines, trading links with websites that become part of link farms, or masking, which means finish keywords with the same color as the site’s background and stuffing a lot of them on all the pages. You can learn if the SEO specialist has turned to suspicious means by running an examine him on search engines and on message boards. Plus, you can constantly contact his references too.
That was a little guide on how to go about selecting an ethical SEO specialist. True, finding an ethical SEO specialist will take a little bit of time and effort, but it is well worth it. Because an unethical SEO specialist can eliminate a site, while an ethical specialist can assist you develop your fortune.